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Technology from Database Systems Corp. lets you develop IVR survey applications using our interactive voice response IVR solutions. Surveys can be initiated by outbound phone calls or can be a response to callers. Using our PACER and WIZARD phone systems with the Smart Message Dialer and survey software, we can call your survey prospects and play a highly focused and custom greeting. We then can give your survey audience the option to take your survey or even talk with a representative, leave a voice message, hear additional information, or simply decline to participate in the survey. The survey can accept touchphone response or can record each question response for later analysis.
To view more information regarding our automated phone applications, please visit our Automatic Phone Survey solution web page.
The following is an article relating to call survey techniques and products and services in our business.
Best Practices of Mail and Phone Surveys
Page 1
From: American Business Media
Some successful business decisions are brilliant improvisations based on instinct and a big boost
from luck. Most of them, though, are rational choices, arrived at by a confident decision-maker in
possession of all the facts. When the necessary information is not readily available, welldesigned,
methodologically sound surveys are often the best way to get the necessary data. An
effective survey begins by setting workable objectives.
In the business press, mail surveys are the most common survey technique, although telephone
surveys and personal interviews are also common, and the Internet is gaining ground. An
important part of pre-planning a survey is to select the least labor-intensive, most cost-effective
method for obtaining the statistically sound result that will be useful for business planning. Most
surveys are conducted to answer specific business questions, such as setting the right product mix
or understanding reader demographics.
Research Objectives
If a survey is conducted carefully and truthfully, it will provide answers to various questions. If
survey users are disappointed by survey results, it is often because the wrong questions were
asked, or the survey doesn't penetrate far enough.
A good survey is precisely targeted. It doesn't require respondents to take a lot of time to answer
irrelevant questions. Most surveys have either two or three overarching objectives. If your survey
has more than that, consider dividing it.
The research objectives of a survey answer the question, "What will we be able to decide, and
what action will we be able to take once the survey is completed?"
Let's say that a publication has never surveyed its readers about their reactions to the current
editorial product. The editors also want the survey to provide information as to whether any
changes are needed. A successful survey will assist the editors in making decisions and taking
action:
Objective #1: Accurate assessment of reader reaction to the publication's editorial content
Objective #2: Determination of their satisfaction with current content
Objective #3: Selection of new material if replacements for current material are needed
Most surveys are done by a team. Focusing on objectives allows all team members to contribute
questions that satisfy the entire organization's objectives, not just the narrower objectives of their
own work unit. Although everyone's draft should be given respectful attention, questions should
only make it to the final survey if they further the objectives of the survey.
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