DSC Tech Library
Customer Relationship Management
This section of our technical library presents information and documentation relating to CRM Applications and Customer relationship management software and products. Providing timely customer contact information is vital to maintaining successful business environment. Accurate information provided in an organized and thoughtful manner is the key to any business success.
TELEMATION, our CRM and contact center software, was built on this foundation. The ability to modify your Customer Relationship Management software is just as important in this ever changing business environment.
Our customer contact management and CRM call center software was developed initially with this concept.
Our Telemation Customer Relationship Management solution and contact center software is ideally suited for call centers throughout the world.
The following article relates to the CRM industry.
CRM ROI: Creating a Business Case
By: Tom Pisello, Founder and CEO, Alinean
Tangible and Intangible Benefits
Benefits typically include increases in staff productivity, cost avoidance, increased revenue and margin, and reduced inventory through the elimination of errors.
These are a handful of areas of improvement that should be considered:
Tom Pisello, Founder and CEO, Alinean
Tom Pisello has been helping companies get more business value from IT investments for 15 years. He is founder and CEO of Alinean, which specializes in software, methodologies and tools for evaluating, presenting and measuring the value of IT investments through the use of benchmarking and ROI analysis.
Tom holds several software patents, is a regular contributor to many technology publications, is a featured speaker at major IT and management conferences, and has written several books on ROI and TCO analysis; his most recent is "IT Value Chain Management - Maximizing the ROI from IT Investments.”