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DSC Tech Library

Mortgage Marketing Software

Telemarketing mortgage leads Organizations looking for outbound and inbound telemarketing services can outsource their IVR and affordable telemarketing center. As designers of Interactive Voice Response IVR systems and Voice Broadcasting software, Database Systems Corp. (DSC) is uniquely positioned to manage your outsourcing programs saving your company both time and money. Because our products are created in-house, we can deliver comprehensive telemarketing services quickly -- providing you with a competitive advantage in the marketplace. Plus you will find our inbound and outbound telemarketing outsourcing services to be quite affordable.

The following is an article relating to the telemarketing industry including products and services in our business areas.

Mortgage Leads, You Get What You Pay For

By Jay Conners

There are many mortgage lead companies out there to choose from. Each with their own individual way of obtaining leads to sell to loan officers. But remember, you get what you pay for.

Lead companies sell their leads in a variety of ways. Some allow you to cherry pick, some allow you to set up a filter, and some only sell in bulk.

The pricing on leads from company to company varies also, as you’ll see, it depends on what you are buying.

Some lead companies buy their leads from other companies and sell them in bulk, or recycle them at a profit.

Some lead companies sell their leads “fresh” or “real time,” meaning the lead is brand new. Approximately ten minutes old by the time it reaches you.

When you are buying leads that have been recycled, you will most likely get a lot of them. Lets suppose you have one hundred dollars to spend on recycled leads. This will get you about fifty leads at two dollars a piece. This is a lot of leads to work with. However, the quality of the leads will leave a lot to be desired. You will also find that you wasted not only your money but your time as well. Calling fifty people takes a while.

Now, if you decide to buy “real time” leads, that same one hundred dollars will get you any where from five to eight leads, but remember, these leads are fresh, they are hot off the press, so your chances of closing a few loans are much better than if you bought recycled leads.

Remember. You get what you pay for.

Also, when you are buying leads, it is important for you to know where the leads are coming from.

Have you ever had the painful experience of calling someone, and having them say to you; You are the twentieth person to call me this week. Or, I applied for that months ago, I closed the loan last week.

I was a loan officer for a number of years and I know the feeling.

When you hear responses like the ones you heard in the above paragraph, it should be an indication to you that the leads you bought have been recycled.

Most likely they have been passed around from lead company to lead company.

When you are doing your research for a good lead company, make sure you talk to a representative from that company, and find out where the leads are coming from. If the representative can’t give you a clear answer than move on.

The best lead companies to deal with are the ones that own and operate their own sites where prospects can come on and fill out on-line applications. This way you know exactly where the lead is coming from, and you don’t have to worry about being the tenth person to buy the same lead.

If you decide to buy leads from a lead company, make sure you do your research. Research is the key. You have worked hard for your money, so make sure the leads you buy give you a good return on your investment.

This article may be reproduced by anyone at any time, as long as the authors name and reference links are kept in tact and active.

Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of, a mortgage resource site, he is also the owner of, a mortgage lead company.

Mortgage Software Application

mortgage marketing application Database Systems Corp. has developed a mortgage software application for mortgage qualification and prospect lead tracking. This application is completely integrated with our phone systems which can perform both inbound and outbound mortgage marketing campaigns. Our mortgage processing application was developed using TELEMATION, our award winning contact management software application toolkit. This CRM software tool is ideally suited for processing mortgage loans and managing customer information. This CRM application is employed in a wide variety of organizations including contact centers, help desks, customer service centers, service bureaus, reservation centers and corporate call centers.

Our mortgage marketing software has extensive computer telephony features and is fully integrated with our marketing autodialer and phone system. TELEMATION operates on Linux, Unix or Windows servers. Mortgage applications can be quickly tailored to your mortgage business using the robost features found in our mortgage software toolkit. Mortgage companies such as Chase Manhattan Mortgage Corporation have relied upon TELEMATION to handle their mortgage processing requirements.

To view how other businesses and organizations are using this mortgage software application, please visit our Mortgage Application web page.

Contact DSC to learn more about our mortgage software applications and phone systems.