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DSC Tech Library

Mortgage Marketing

Telemarketing Organizations looking for outbound and inbound telemarketing services can outsource their IVR and affordable telemarketing center. As designers of Interactive Voice Response IVR systems and Voice Broadcasting software, Database Systems Corp. (DSC) is uniquely positioned to manage your outsourcing programs saving your company both time and money. Because our products are created in-house, we can deliver comprehensive telemarketing services quickly -- providing you with a competitive advantage in the marketplace. Plus you will find our inbound and outbound telemarketing outsourcing services to be quite affordable.

The following is an article relating to the telemarketing industry including products and services in our business areas.

The Steps of Mortgage Loan Marketing

Staff Writer,

Mortgage loan marketing is a unique and necessary area for the finance and real estate industries. Because of the seemingly confusing nature of loan structure and finance law to the layperson, it is helpful for a company to have someone explain and advertise to the customer the various opportunities that are available to him or her. There are likely mortgage loan products of which clients are completely unaware.

Mortgage loan marketing can be broken down into several steps. First and most obviously, it is necessary to target people, groups or companies who might benefit from finding out about new loan structures and ways of financing and refinancing. Oftentimes, cold calls may be made to businesses or call lists. Sometimes, a mortgage or real estate company will have a list of potential homeowners or those in possible need of refinancing a mortgage.

Second, it is necessary for those involved in mortgage loan marketing to explain to their new customers (assuming they're still interested) the different opportunities available to them. This should be done in the most basic of terms, so as not to scare away people with industry jargon or confusing numbers. Oftentimes it is satisfactory at the outset to simply explain that money can be saved or tax benefits increased without getting into the nitty-gritty.

Finally, it is time to talk turkey. Up to this point, the person doing the mortgage loan marketing need not even be an expert in the field of mortgages. Charisma and a good "people" sense is often all that is necessary to be successful in the field of marketing. In this last step, though, it is vital that the customer be put in touch with an expert in mortgages who can explain in detail the various specific alternatives for the customer. By this point the marketing aspect is complete and the area of sales has taken over.

Mortgage Software Application

mortgage marketing application Database Systems Corp. has developed a mortgage software application for mortgage qualification and prospect lead tracking. This application is completely integrated with our phone systems which can perform both inbound and outbound mortgage marketing campaigns. Our mortgage processing application was developed using TELEMATION, our award winning contact management software application toolkit. This CRM software tool is ideally suited for processing mortgage loans and managing customer information. This CRM application is employed in a wide variety of organizations including contact centers, help desks, customer service centers, service bureaus, reservation centers and corporate call centers.

Our mortgage marketing software has extensive computer telephony features and is fully integrated with our marketing autodialer and phone system. TELEMATION operates on Linux, Unix or Windows servers. Mortgage applications can be quickly tailored to your mortgage business using the robost features found in our mortgage software toolkit. Mortgage companies such as Chase Manhattan Mortgage Corporation have relied upon TELEMATION to handle their mortgage processing requirements.

To view how other businesses and organizations are using this mortgage software application, please visit our Mortgage Application web page.

Contact DSC to learn more about our mortgage software applications and phone systems.