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DSC Tech Library
CTI Computer Telephony Integration
This section of our technical library presents information and documentation relating to Computer Telephony and Computer Telephony Integration software and products.
Computer Telephony Integration CTI software is a rich set of phone software library routines that enable application programs to control your phone system.
This comprehensive CTI software lets you increase employee productivity, enhance customer service and reduce costs by combining the capabilities of our PACER phone system with the custom functionality of your Windows, Unix or Web applications.
Data collected by your phone ACD (Automatic Call Distribution) or IVR (Interactive Voice Response) systems can be passed to your existing PC, Unix or Web applications through our phone software.
The PACER predictive dialer can automatically call your customers and pass only connected calls to your agents. With our computer telephony software, your telephone and computer work together to provide cost-saving benefits.
The Day The Old Telephony Died
By Naseem Javed
Every now and then, our society is placed at a crossroads, a kind of a juxtaposition
where a leading current technology gets run over by a bulldozer.
Simply put, voice over Internet protocols may have found the missing link that would eventually
replace the existing telephony. VOIP has made a lot of telephone companies go into a state
of total shock, some are mesmerized while others paralyzed. Most are dazed and confused.
The Telcos and cable companies are both trying to figure out a way to cope with the issue
of delivering voice over the Internet and to be able to connect all other gadgets, gizmos, and devices.
This enables them to provide the end-user with a Technicolor branding experience of a lifetime.
It’s a do or die out there.
Just Found The Missing Link
To date, the issue of implementing the customers and various devices
simultaneously has been extremely prohibitive, due to the inability to duplicate
the current comprehensive telephony management infrastructure-five 9’s.
But as the curtain rises, here enters a new lone ranger. Rajeev Bhargava, a soft-spoken boy wonder
with a completely split personality, half a Silicon Valley wizard, and the other a spiritual monk.
“For every single event there is a single cause”, he says softly and continues: “We have a clear philosophy.
It is based on this fundamental axiom – chains of causes and events create information patterns.
This is called “causality”. We believe in and live by causality.” Based on this philosophy, he has defined
and developed a proprietary software technology platform. “We extract information from causality, which
gives you predictable patterns allowing for the creation of highly dynamic and profitable environments”.
There is a twinkle in his eyes. This scaleable platform is a distributed cause and effect architecture and
enables simultaneous event monitoring delivering a predictable pattern from this extraordinary technology.
Rajeev founded http://www.profitronix.com, a Toronto technology company, recognized by Gartner Research,
as a leading pioneer in “complex event processing”. An offshoot of Rapide language from Stanford University,
now his version is all java enabled. Armed with a fifteen-year background in building telcos and integrated
network management systems, Rajeev wants to create and lead a new grass root VOIP revolution.
The demo of this voice-over IP management services clearly proves that the low traffic and low cost
with high Telco grade reliability will make this a new playground. All phone calls will become local.
Home devices and others systems can all migrate computing into IP. The convergence of all media
into one device is now a reality.
His “out of the box” solution will manage IP infrastructure and services at the client level, device level,
regional level and central level, which is currently not possible. Now VOIP becomes highly profitable
using management for a $1.00 a device per year. This turnkey solution, with IP mediation services
for consumer billing can be implemented right away.
But wait a minute. Does this mean that one will be able to receive faxes to movies directly to
their cell phone? Does this really mean that the cell phones will become micro-terminals? Does
this mean that the old telephony will no longer be viable? Will all long-distance calls become free?
Is it really a revolution? Is it really a shock? It is.
Branding a new revolution.
Every now and then, our society is placed at a crossroads, a kind of a juxtaposition where a leading
current technology gets taken over by a bulldozer. If any of the above were to come into play, this
would be the single most dramatic shift in BtoC communication, almost like the invention of the web browser.
Three rules of cyber branding new revolutionary ideas
Educate, in a self-replicating mode. Utilize the latest technologies to broadcast your message using
web conferencing and content streaming. Avoid the old fashioned branding by blowing millions on billboards
and TV ads. Select and reach your potential customers at fast speed via global cyber-branding right away.
Make speed a benchmark.
Make the message very simple. Work with fewer words, throw away the thick binders and deal with
simplicity. We are all tired of exhaustive research projects to prove that we were all wrong all along.
Start with a clean page and move forward. Make future simple.
Brand the real things. Disney once said: “you need branding when you do not have any real thing to sell”.
Right on. Most branding exercises are just smoke and mirrors to cover up faults and mistakes. Isn’t this the
reason why there are great full-page ads and continuous TV commercials just before a corporation is about
to be hauled for securities investigation or filing for chapter 11? Find the real thing, go for the real customers,
build a solid corporate image and a truly global name identity and the rest will take care of itself.
Including branding.
Summary:
If simultaneous business event monitoring is going to be the next revolution, then it will certainly provide
a crystal clear view to management to be able to predict and make better decisions. Now this sounds like
a justifiable cause and all we need is an event to take place. Lets email this article.
Naseem Javed, author of Naming for Power and Domain Wars, is recognized as a world authority on
Global Name Identities and Domain Issues. He introduced The Laws of CorporateNaming in the 80's
and also founded ABC Namebank, a consultancy established in New York and Toronto a quarter century ago.
Naseem conducts exclusive executive workshops on image and name identities issues via web conferences.
www.azna.com/tech.htm
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