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Voice Broadcasting Profit And Expense Simulation
Database Systems Corp. provides a simulation model to assist administrators in projecting the potential revenue and expenses associated with a successful voice broadcast phone campaign. Because of the complexity of this model, our voice broadcasting simulator requires the input of a number of parameters to accurately estimate the performance of this type of phone campaign.
There are two basic types of voice broadcasting campaigns - a simple Message Only and a "Press Through". A "Press Through" campaign allows the call recipient to press a phone key to transfer talk with one of your representatives. A "Press Through" call requires 2 lines during the communications process - one line for the initial outbound call and the second line for the transfer to an outside number. These resources are consumed as long as both parties continue talking. To simulate this type of campaign requires additional information about the phone configuration and voice broadcast program.
The results of the voice broadcasting simulation is a report which analyzes the effective use of your phone and people resources, as well as a projected revenue section with associated expenses. A sample simulation report and an analysis appears below.
To obtain a simulated run projecting your voice broadcasting campaign results, please fill out our contact form for Call Center Simulation web page.
The following is an example of the results our voice broadcasting simulator can produce.
Voice Broadcast Profit Input Parameters
The following parameters may be entered to run our Voice Broadcasting Profit simulation model. (Information highlighted in Red is mandatory. Information highlighted in Green is optional):
- Campaign Type - There are five different types of voice broadcast campaigns. Since our phone system can detect a live person on the other end of the line, different types of calling campaigns can be performed. Our voice broadcast system differentiates between answering machines, busy signals, no answers, and bad numbers (fax, no longer in service, etc.)
- (Live Answer Only) - Only leave a message if the phone system detects a person on the phone.
- (Live Answer With Press Through) - Only leave a message for a live person, giving that person the option to "Press Through" to talk with an agent.
- (Answer Machine Only) - (Not encouraged) Some campaigns may only wish to leave a message on an answering machine and ignore all other types of connects.
- (Live Answer and Answer Machine) - Combination of Live Answer and Answering Machine Campaigns. In this case, two different messages or the same message may be broadcast.
- (Live Answer and Answer Machine with Press Through) - Combination of Live Answer "Press Through" and Answer Machine Campaign. Two different messages MUST be left in this campaign.
- Phone List Size - This is the number of phone numbers contained in the list provided to the voice broadcasting system that will dialed.
- Number Of Lines Dedicated To Dialing (Not Including Agent Lines) - Our voice broadcast system comes with any number of digital or analog phone lines. All or part of this configuration can be dedicated to running a particular voice broadcasting campaign. This is the number of phone lines
that will be used for dialing the above list of phone numbers, excluding any lines that may be required if the campaign is a "Press Through".
- Number Of Passes Attempting To Contact Each Number - Our voice broadcast system can attempt to re-dial phone numbers that were originally busy or no answer. If more than one pass is requested, the campaign will require additional time to complete. Generally a voice broadcast campaign will make a maximum of three attempts to complete a call.
- Message Length (Seconds) - This is the length of the message broadcast during this campaign (in seconds). Generally 30 second messages seem to be the most effective for voice broadcasting campaigns.
- Estimated Percentages Of Call Results (Must Add Up To 100%) - This is an estimate of the quality of the phone list and may vary based upon the time of day in which the campaign is run. There are five different types of call results listed here:
- (answering machines detected) - voice broadcast dialer detected an answering machine (default 52%). (It is important to note that the technology today is only about 90% accurate when detecting the difference between an answering machine and an live person.)
- (live answers detected) - dialer detects a live person answering the phone call (default 32%).
- (fax or disconnected) - A bad number (or fax) is detected. Call will not be re-dialed (default 7%).
- (no answers) - No one answers the call - re-dial potential (default 7%).
- (busy signals) - dialer detects a busy signal when calling a number - re-dial potential (default 3%).
- Percentage of Live Answer Acceptance (Must Add Up To 100%)
- (Hang Up Before Message Completion) - This is percentage of call recipients who hang up prior to the completion of the phone message (default 20%). For simulation purposes, 10 seconds is assumed to elapse on average before the hang up.
- (Listen To Entire Message) - This is the remainder of call recipients who listen to the entire message (default 80%).
- Estimated Voice Broadcast Costs and Projected Sales Data - This is an estimate of quality of the sales campaign and profitability that may be achieved per unit sale. Costs are likewise estimated.
- Single Unit Profit - This is the average revenue achieved when each unit of product is purchased as a result of a successful phone sale.
- Hourly Labor Cost - This is the average labor cost per hour associated with each agent.
- % Close Ratio - This percent represents the number of successful sales calls versus the total number of calls reaching Live Answers.
- Cent Per Telecom Min. - This is the telecommunications cost. It represents what is being paid to the telephone company per minute for each phone call.
For "Press Through" Campaign Type:
- Live Connect Percentage of "Press Throughs" - This is the percentage of live answers that eventually "Press Through" to an agent. Example, assume 1000 calls are placed and 300 are answered by "live" individuals. If 30 people opt to "Press Through" to an agent, this would represent 10% (30 out of 300). This number is generally quite small for a cold call campaign, but could be much higher with a "free" promotion or targeted audience.
- Average Talk Time of "Press Throughs" (in Seconds) - This is the average amount of time that the individual who opts to "Press Through" actually spends on the phone talking with an agent.
- Number Of Additional Agent Lines Required - Additional phone lines are required to perform "Press Through" campaigns. When a "Press Through" is requested, the voice broadcast system "dials" an outside line and connects both parties. If the dialer has more individuals requesting "Press Through" than lines available to be transferred, the call will be discontinued.
Voice Broadcast Profit Simulation Run
The following is an example of a voice broadcast profit simulation run. This example is a simple voice broadcast to "Live" Answers and Answering Machines with no "Press Through" to an agent.
To obtain the simulation report that is listed below, the following information was entered into the model:
- Campaign Type: Live Answer and Answer Machine (No "Press Through")
- Phone List Size: 10,000
- Message Length (Seconds): 30
- Number Of Passes Attempting To Contact Each Number: 3
- Number Of Lines Dedicated To Dialing: 12
- Number Of Additional Agent Lines Required: 0
- Percentage of Live Answer Acceptance (Listen To Entire Message): 80
- Percentage of Live Answer Acceptance (Hang Up Before Message Completion): 20
- (Call Completion Statistics)
- answering machines: 52
- live answers: 32
- fax or disconnected: 7
- no answers: 6
- busy signals: 3
- Estimated Voice Broadcasting Costs and Projected Sales Data
- Single Unit Profit: 75
- % Close Ratio: 1
- Cent Per Telecom Min.: 5
After entering the above information into the simulator, the following results were returned:
The above results demonstrate how closely the voice broadcasting simulation approximated the input parameters set by the administrator. As you can note, the percentages of the input variables and the results achieved by the simulator were within a percent or two of each other.
The simulation run results listed below present the projected run time and statistics associated with this voice broadcast simulation.
Analysing Voice Broadcasting Results
Simulation Results The following results can assist a call center manager when allocating resources to a voice broadcasting campaign.
Resource Utilization and Effectiveness
- Campaign Elapsed Time: - This campaign was run in 8 hours and 33 minutes, calling 10,000 numbers on 12 outbound lines.
- Telecom Resource Utilization: - Approximately 5068 telecom minutes were consumed performing this campaign. This includes the message delivery time to live answers as well as to answering machines.
- Message Delivery Effectiveness: - Approximately 9183 messages were delivered during the 3 passes. This approximates the initial connect rate of 32% and 52% (live and answering machine) of the phone list during the first pass, with subsequent passes picking up additional connects.
Profit and Telecom Expense
- Units Sold: - 91 (1% of 9183 Delivered Messages)
- Revenue Generated: - $6,825
- Telecom Cost: - $253 (5068 Minutes x .05)
- Gross Profit: - $6,572
Recommendations The simulation can be run again using more lines to decrease the campaign elapsed time. This simulation does not factor in how sales revenue is obtained (agent talk time). Assumption is that called individuals will call to place orders throughout the day or at a later time. This expense is not factored into this simulation run nor in the Gross Profit.
Voice Broadcasting Systems and Service
With our PACER digital phone system and our WIZARD analog phone, we can broadcast voice messages and service announcements. Phone call messages can be automatically generated using our XML Push technology.
Our voice broadcasting system can place one call or millions of calls. Pre-recorded messages can be played to either individuals and answering machines or just to individuals informing them of emergency alerts, community events, upcoming appointments, or simply notifying them of a special marketing promotion.
Different messages can be played to an answering machine versus an individual. Simple to complex scripts can be developed for touchphone response. Calls can be directed to operators that are standing by or can be transferred to outside third parties.
Contact DSC for a FREE analysis and quote and to learn more about our voice broadcasting systems and services.
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